As a member of the Microsoft Azure Brand team, I was tasked with writing copy for the majority of our Azure-centric promotions, testing and optimizing that copy, and distributing any findings from that testing to the larger organization. As the world’s second-largest cloud platform, we were talking to an audience in the millions, and had to craft copy that was both understandable by the layman and useful for the most technical of users. Below are some examples of my work.